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A.P.C. is re-opening its Magasin Général concept. Established in the 1990s, A.P.C. Magasin Général was a quote unquote concept store before concept stores existed.
Today, A.P.C. is launching Magasin Général corners in selected shops from the 18th November until the 27th December 2019. You can find a selection of Jean and Judith Touitou's favourite objects, such as notebooks, matcha snacks, books, and toys amongst other items.